RAL Consumer Products Ltd is a 70+ years old company in the field of Solar off grid solutions, portable energy, FMCG, Baby Care along with our own digital Last Mile Delivery capabilities to the rural most houses in India.

We are the co-owners of Nippo Batteries (market share 32%), MITVA Solar (India’s second largest company in off grid portable solar solutions). Tiffy and Toffee (our in-house Baby care brand), Kleenbrite (our very own brand for household rural products), Glide (our own household cleaning products) and has distribution partnerships with some of the world’s biggest brands such as Samsung (Korea), Nokia (Finland), LG, Vivo etc.



We have now expanded our services to rural last mile by adding seasoned professionals, infrastructure and technology for the same.

Our distribution covers all states across the country thru our 18 warehouses across all major states, 800+ distributors, 500+ salesman, 100 plus Backoffice team, our own home grown ERP and technology to map and connect all data points.

RAL Last Mile Logistics - RAL already had the expertise in distribution to up to 2000 population villages for the last several decades. We have now expanded our services to rural last mile by adding seasoned professionals, infrastructure and technology for the same.

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Micro Finance

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E-Commerce

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FMCG

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Banking

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Pharma

Our Services

Last Mile Delivery
Standard Packet Delivery, Secure Packet Delivery and OTP Verified Delivery

Reverse Logistics
Product Returns with Quality Check. Product replacement and OEM Service Requests

Document Collection & Verification
Address & Background Verification and Document Collection

Fulfilment Centre
Warehousing, Order Processing and Cataloguing.

Inefficiencies in the Traditional Supply Chain Network

  • Access - Travel 30 kms to 100 Kms to buy products
  • Credit - Retailers charge exorbitant premium
  • Inconvenience - Personally travel to pick-up
  • Poor/ Non availability of after sales service
  • No Visibility of Consumer Needs
  • High cost and inefficient distribution
  • Feet on the street model (scalability issues)
  • Generic marketing activities
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RAL Institutional Partnerships

RAL is working with Institutions, Multiple Brands and bridging the “Fulfilment” gap in Rural Markets

Outcome

  • Institution’s staff is free from Order Management Process
  • Reduction of Distribution Layers optimises delivery TAT
  • Larger Geographical Coverage
  • Tracking & Visibility from procurement to doorstep delivery
  • Overall “optimal cost to serve”
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Technology : Web + Mobile App

Next Generation Cloud based technology infrastructure for India’s Rural Logistics Network

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  • icon Order Management & Tracking
  • icon Real Time Reporting
  • icon Third Party API Interface
  • icon GPS Enabled Route Management
  • icon Centralized Call Management & Recording
  • icon On-Demand Proof of Delivery
  • icon ID Proof/OTP Verified Delivery

We are present in 1.5 lakh villages in UP, Bihar, and Uttarakhand.

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