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about

MISSION

To build reputed products and brands in the Indian sub-continent by offering the best quality product, at best prices, with deep distribution, service and marketing support and overall value in all the segments that we represent.

VISION

To set new benchmarks in the FMCG, Child Care, Solar, and Home care industry, by offering world class products at affordable prices.

about
about

WE PROMISE

"TRUST OUR EXPERIENCE" 70+ years of building products and brands in India and SAARC countries to keep pace with changes in a consumer's life

OUR VALUES

Our Experience

  • Catering to diverse product categories like FMCG, Portable Energy, Solar Products and Child Care Products.
  • Supplying to diverse channel formats ranging from grocery outlets, pharmacies, modern trade centres, canteen stores department, baby shops, toy shops, NGO's, MFI's, Co-operative banks, government sector and others.
  • Innovation at its best ! Our fleet of 150+ supply vans reach out to remotest parts of the rural India making our range of products readily available to residents there. This makes our distribution channel very effective and omnipresent.
  • Our group has expertise in R&D, manufacturing, marketing, sales, services and distribution. Around 100 salespersons cover suburbs of cities on cycles where outlets are difficult to reach.
  • Deep penetration in rural and semi urban (B & C towns) areas, covering all villages with over 2000+ population.
  • Managing marketing and distribution of 5 brands which are all company owned
  • RAL Consumer Products Ltd. promoters are co-promoters of Nippo Batteries Limited (A BSE listed company).
  • Our Promoters have decades of experience in managing joint ventures with top fortune 100 companies such as Matsushita, Ericsson and Daewoo
  • Our own digital last mile delivery capability

Our Management

Leadership Team

management

Mr. Rajendra Prasad Khaitan

Founder

Mr. Rajendra Prasad Khaitan is the founder of RAL Consumer Products Ltd.

He is also the Jt. Managing Director of M/s: INDO NATIONAL (BSE listed company)

He has been awarded the 'Electronics Man of the Year 2002' award from The Consumer Electronics & TV Manufacturers Association (CETMA)

A progressive thinker, industrialist and an avid social worker, working with the rural poor for the growth of the country

Board of Advisors

Mr.R.K. Singh

Director - RAL Consumer Products Ltd.

Mr.R.K.Singh is an engineer from Bhagalpur College of Engineering

His early career included a stint with the Bhabha Atomic research Centre (BARC) as a scientist

His illustrious career spanning two decades has seen him in a key managerial role at Electronics Corporation of India Ltd, as the Director in Department of Electronics, Government of India, and as Managing Director of UP Electronics Corporation Limited and UPTRON India Limited

Mr. S. R. Mohnot

Director - RAL Consumer Products Ltd.

Mr Mohnot has been with the group for the last 4 decades as is involved in all strategic planning, execution, financial management of the group. He is also the CFO of the company

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