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RAL CONSUMER PRODUCTS LTD.
 

We are a renowned name amongst India's leading FMCG, Solar, Portable Energy and Child Care organizations. Our dynamic presence expands across Solar, FMCG, Portable Energy & Child Care categories with well established brands like Mitva , Nippo, Philips AVENT, Mothercare, Feelfree, Fisher-Price, Tiffy & Toffee and Purple Turtle. 

Steps to Success(Our Success Story)

Established in 1973, RAL Consumer Products Ltd. has made ground breaking accomplishments in the field of R&D, manufacturing, sales, marketing, services  and distribution. Our specialized and highly skilled professionals have set high standards of service, by delivering quality products to the end consumer. Today, we cater to more than 5 lakh retail & wholesale outlets across the country, encompassing from the smallest of the village grocery shop to mega lifestyle mall chains to serving bustling hyper markets in metropolitan cities to subtle NGO's diverse corporate houses to government institutions.

 
 

Our Strength

 


Reach - Presence in more than 5,00,000 outlets covered through 1800 distributors across the country.

Human Resources - Existence of a robust manpower consisting of more than 600 salesmen.

ERP - A well monitored ERP network connecting all our warehouses with the head office and the distribution points in order to ensure effective sales, inventory planning and execution.

Phablet - Our sales team is equipped with Hi-tech Phablet to share the market pulse with the management for faster decision making.

R&D - Our R&D team consists of experienced technologists and engineers engaged in innovating, refining and developing patented products and solutions. 

Manufacturing - Our group has an impeccable expertise in manufacturing across different products lines. Our brands are self-owned. RAL Consumer products Ltd. management are also the promoters of Nippo Batteries Limited (A BSE listed company). The Promoters have decades of experience in managing joint ventures with top fortune 100 companies such as Matsushita, Ericsson and Daewoo.

 

Business Verticals

 

RAL Consumer Products Ltd. has developed its expertise in different market segments since its inception.

CategoryBrandsAssociation
Solar Products MITVA Own popular solar brand "MITVA"
Portable Energy NIPPO A BSE Listed Company
Child Care TIFFY & TOFFEE Own brand in child care categories
Child Care PURPLE TURTLE Own brand in child care categories
Child Care Feelfree Collaborated with Global Adult Diapering Brand
Child Care Mothercare Collaborated with Premium International Brand
Child Care Philips AVENT Collaborated with most trusted International Brand
Child Care Fisher-Price Collaborated with Popular American Brand

 

 

Brands


 
 

Our Experience 

  • Catering to diverse product categories like FMCG, Portable Energy, Solar Products, LED and Child Care Products.
  • Supplying to diverse channel formats ranging from grocery outlets, pharmacies, modern trade centres, canteen stores department, baby shops, toy shops, NGO's, MFI's, Co-operative banks,government sector and others.
  • Innovation at its best ! Our fleet of 150+ supply vans reach out to remotest parts of the rural India making our range of products readily available to residents there. This makes our distribution channel very effective and omnipresent.
  • Our group has expertise in R&D, manufacturing, marketing, sales, services and distribution. Around 100 salespersons cover suburbs of cities on cycles where outlets are difficult to reach.
  • Deep penetration in rural and semi urban (B & C towns) areas, covering all villages with over 2000+ population.
  • Managing marketing and distribution of six Brands of which four 4 of them are self-owned.
  • RAL Consumer Products Ltd. promoters are co-promoters of Nippo Batteries Limited (A BSE listed company).
  • Our Promoters have decades of experience in managing joint ventures with top fortune 100 companies such as Matsushita, Ericsson and Daewoo.
 

Our Infrastructure

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