RAL

About Us

A team of professionals
With extensive
Multi-industry experience

RAL Consumer Products Ltd is a 70+ years old company in the field of Solar off grid solutions, portable energy, FMCG, Baby Care along with our own digital Last Mile Delivery capabilities to the rural most houses in India.

We are the co-owners of Nippo Batteries (market share 32%), MITVA Solar (India’s second largest company in off grid portable solar solutions). Tiffy and Toffee (our in-house Baby care brand), Kleenbrite (our very own brand for household rural products), Glide (our own household cleaning products) and has distribution partnerships with some of the world’s biggest brands such as Samsung (Korea), Nokia (Finland), LG, Vivo etc.

Steps to Success

Our Success Story

Over the decades RAL has made ground breaking accomplishments in the field of R&D, manufacturing, sales, marketing, services and distribution. Our specialized and highly skilled professionals have set high standards of service, by delivering quality products to the end consumer. Today, we cater to more than 5 lakh retail & wholesale outlets across the country, encompassing from the smallest of the village grocery shop to mega lifestyle mall chains to serving bustling hyper markets in metropolitan cities to subtle NGO's diverse corporate houses to government institutions.

RAL at a glance

Our Strength

Reach - Presence in more than 5,00,000 outlets covered through 1800 distributors across the country.

Human Resources - Existence of a robust manpower consisting of more than 500 salesmen.

ERP - A well monitored ERP network connecting all our warehouses with the head office and the distribution points in order to ensure effective sales, inventory planning and execution.

Apps - Our sales team is equipped with In house sales software’s to take orders, lead generation, share the market pulse with the management for faster decision making.

R&D - Our R&D team consists of experienced technologists and engineers engaged in innovating, refining and developing patented products and solutions.

Manufacturing - Our group has an impeccable expertise in getting manufacturing done via OEMs across different products lines. Our brands are self-owned. RAL Consumer products Ltd. promoters are also the co-promoters of Nippo Batteries Limited (A BSE listed company). The Promoters have decades of experience in managing joint ventures with top fortune 100 companies such as Matsushita, Ericsson and Daewoo.

Last Mile Logistics - We already had the expertise in distribution to up to 2000 population villages for the last several decades. We have now expanded our services to rural last mile by adding seasoned professionals, infrastructure and technology for the same.

Business Verticals

RAL Consumer Products Ltd. has developed its expertise in different market segments since its inception.

#	Category	Brands	Association
1	Solar Products	MITVA	Own popular solar brand "MITVA"
2	Portable Energy	NIPPO	A BSE Listed Company
3	Child Care	TIFFY & TOFFEE	Own brand in child care categories
4	Child Care	PURPLE TURTLE	Own brand in child care categories
5	Household cleaning	KLEENBRITE	Own brand in household cleaning categories