Although breastfeeding can be the safest and most natural way to feed a newborn, it can pose some difficult challenges for moms. These challenges can sour the positive experience of breastfeeding and in some cases, cause a mother to not breastfeed at all. That’s why Pigeon has designed products to help alleviate some of these challenges so that moms can focus on what is important - developing those special bonds with their new little ones.